Our look is new. Our purpose is the same. Learn more about our brand evolution.
At the close of 2018, two adventurers accomplished what heretofore was thought impossible – they each traversed Antarctica solo, unaided, on foot. One of these intrepid souls, Louis Rudd, when asked what he did to keep going, retold a story about Robert Falcon Scott’s 1912 failed attempt. Someone had calculated that had Scott taken “just 11 more steps a day,” he would have survived. Rudd went on to say that when he was ready to stop for the day, he made himself take 11 more steps.
Eleven steps are not a lot for an Antarctic explorer who has already trod many miles. But when taken day after day, no matter how exhausted one might be, they add up to the distance between failure and success.
Rudd’s story made me think of you and all of the individuals and families in the FSH Society. You are the very soul of persistence. Figuratively, each of you living with FSHD takes “11 more steps” every day by:
When each day demands so much mental and physical grit, how can we do any less?
Because of your persistence, we at the FSH Society have made a commitment to be the catalyst to ensure we have disease-modifying therapies to our families by 2025. To this end, we:
To traverse this ─ our Antarctica ─ we must raise and invest $15 million over the next three years.
Knowing that these goals will require extraordinary effort, we have committed to take “11 more steps” at the end of each day. Making one more phone call, engaging one more biopharmaceutical company, or initiating one more project seeking to eliminate an obstacle is how we measure out the distance between failure and success.
I want to challenge us to do the extraordinary. By giving a little more in our spring campaign, sharing your story with someone, or engaging in one of our chapter events, you are helping our community “take 11 more steps.” While your individual contribution might seem small next to the enormousness of our goal, all of us giving and doing our best will make the difference.
Thank you for the support you have provided that has brought us to this moment. And thank you for your continued commitment to making a difference working together to achieve our collective goal – a cure for FSHD.
Taking 11 more steps – together,
Fantastic article
Great article. I plan to share it on FB with a fundraiser. I am loathe to ask for money from friends and relatives, but this makes such a good pitch, it can’t help but help!