World FSHD Day | FSHD Society

Celebrate World FSHD Day on June 20th

Every June 20^th, people around the world join in activities to raise awareness for Facioscapulohumeral muscular dystrophy (FSHD) through World FSHD Day. This year, Father's Day also falls on the 20th, so this is a chance to give a big shout out the Great Dads of the FSHD Community.

How to get involved

The Orange Slice Selfies campaign is our signature social media event to recognize World FSHD Day. Supporters post a photo of themselves to social media using an orange slice in place of their smile with the official hashtag #WorldFSHDDay. The campaign is designed to stand out on social media by combining the event’s official color, bright orange, with an eye-catching image representing a symptom experienced by many patients: the loss of the ability to smile. It is meant to start conversations! With your support, we have reached tens of millions of unique accounts.

The 2021 World FSHD Day Radio Show

To celebrate World FSHD Day, we will be featuring the best of recent interviews spotlighting the fascinating individuals in our community. Watch on our YouTube channel or on Facebook@FSHDSociety

World FSHD Day Toolkit

Download the World FSHD logo

Download the FSHD Logo (full color)

Download the FSHD logo (Red)

Ways to support World FSHD Day

Use the World FSHD Day logo as your social media avatar. You can download the logo HERE and upload it to your Facebook, Twitter, and Instagram accounts.
Host a local event to celebrate the day. Invite your community to gather for a picnic, cocktail party, dance party, a viewing party see your local landmark lit up in orange (see below). Cut a bowlful of orange slices and take a group selfie! Share event announcements and photos on social media with #WorldFSHDDay.
Ask your local Department of Public Works to Light the Night Orange. Is there a local landmark that would look great in orange? In Boston, MA, the famed Zakim Bridge is illuminated orange every June 20^th in support of Wold FSHD Day! And now in Atlanta, GA, the King & Queen Buildings are illuminated orange to raise awareness. See below for a template letter which you can use to craft your own request. Be sure to take photos of your orange landmark and post them on social media!
Make it official: Ask your government to recognize World FSHD Day. Write to your city, state, and national governments with a request to proclaim June 20^th as FSHD Awareness Day. Please find a sample letter below that you can use.

What is an Orange Slice Selfie and how do I do it?

Slice, smile and snap! Taking part in our Orange Slice Selfie campaign is just that simple. Though each selfie includes the classic orange slice in place of a smile, what makes each one special is what you add to it. Grab your friends, family or pets and help us to bring awareness to FSHD and the FSHD Society. Don’t forget to include #WorldFSHDDay in your post!

Orange Selfie Facebook/ Instagram Post Suggestions

Save the date! June 20, is World FSHD Day! The day serves to gather individuals with FSHD, their families and supporters to raise awareness to the disease. To learn more, check out https://www.fshdsociety.org/world-fshd-day/
On June 20, I’m raising awareness for World FSHD Day by sharing an Orange Slice Selfie! Share a photo of your Orange Slice Selfie to show your support to #WorldFSHDDay & the @FSHDSociety
Today is #WorldFSHDDay! To unite our community & raise awareness to the disease, I’m sharing my Orange Slice Selfie. Join me by sharing yours or by making a donation to the @FSHDSociety

Orange Selfie Twitter Post Suggestions

Save the date- 6/20 is #WorldFSHDDay! Help us raise awareness for #FSHD & the @FSHDSociety across the globe.
I will be taking my Orange Slice Selfie this #WorldFSHDDay to raise awareness for #FSHD on 6/20. Share your smile w/ the @FSHDSociety & make a donation today!
Did you know #FSHD impacts 870K people worldwide? I’m sharing my Orange Slice Selfie on 6/20 to raise awareness for #WorldFSHDDay & ask you to do the same!
Today is #WorldFSHDDay, take your Orange Slice Selfie & support the @FSHDSociety!
It’s #WorldFSHDDay! I’m sharing my Orange Slice Selfie to raise awareness & ask that you join me. To learn more & donate, check out https://www.fshdsociety.org/make-a-donation/

Light the Night Orange- Sample Letter

NAME
ADDRESS OF LOCAL PUBLIC WORKS OFFICE

Dear NAME,

My name is NAME and I serve as TITLE/MEMBER NAME of the FSHD Society. I am writing to ask for a very special favor—to light up NAME of BUILDING/LANDMARK orange this June 20^th in honor of World FSHD Day, to recognize patients and families around the world who are affected by Facioscapulohumeral muscular dystrophy (FSHD).

FSHD is the most common form of muscular dystrophy, causing progressive skeletal muscle loss. It affects families in our community and almost a million people worldwide. There is no cure yet, but thanks to recent advances in research, we hope treatments will be developed soon. That’s why raising community awareness is so important. We want families living with FSHD to know they are not alone.

We would greatly appreciate for World FSHD Day to serve as an opportunity to spread awareness of FSHD, especially in CITY. To that end, we would like to ask that you to kindly arrange for LANDMARK to be lit orange on the night of June 20^th, the official color for World FSHD Day.

If you can accommodate our request, we will promote it through a worldwide social media campaign, sharing images of LANDMARK in the World FSHD Day colors over Facebook, Instagram and Twitter. This would be an incredibly powerful way to rally our community, with LANDMARK giving visibility to FSHD on a scale that we have never had before.

For more information, please visit https://www.fshdsociety.org/. We hope that you will consider standing with FSHD patients, especially right here in CITY, by lighting BUILDING orange in their honor this June 20^th.

Sincerely,

NAME

If a landmark will be lit orange, what now?

Tell local media and social media influencers about it.
Facebook Suggestions
- On June 20, CITY is raising awareness for World FSHD Day by lighting BUILDING orange! Stop by at TIME to share a photo.
- Today is #WorldFSHDDay! To unite our community & raise awareness, BUILDING will be lit orange for those with FSHD. Stop by to share a photo for #WorldFSHDDay!
Twitter Suggestions
- BUILDING will be lighting up orange to recognize #WorldFSHDDay on 6/20! Stop by & share a photo to show support
- DYK: #FSHD affects 870K people worldwide? BUILDING will be lighting the night orange on 6/20 to raise awareness for #WorldFSHDDay!
- Today is #WorldFSHDDay! BUILDING is lighting the night orange in celebration, be sure to share a photo!

Ask for a Proclamation- Sample Letter

DATE
HONORIFIC TITLE OF PUBLIC OFFICIAL
ADDRESS

Dear TITLE AND NAME,

On behalf of the FSHD Society and our patients and families, I am writing to enlist your support in raising the visibility of Facioscapulohumeral muscular dystrophy (FSHD) by issuing a public proclamation this June 20^th, which is World FSHD Day.

On this day, advocacy groups around the world will hold events and share messages on social media to bring awareness to this debilitating muscle disease. We ask STATE/CITY to join these voices by issuing a proclamation and recommending that the day be observed in an appropriate manner by the people. Your support will bring hope to our patients and families.

OPTIONAL: ADD PERSONAL NOTE, YOUR POSITION IN THE COMMUNITY OR AS A CONSTITUENT, YOUR CONNECTION TO FSHD.

FSHD affects nearly one million individuals worldwide and results in the progressive loss of all skeletal muscle. Scientific progress on this disease could not only lead to treatments for a cure, but will also benefit a wide range of areas of medicine, from cancer and diabetes to muscle regeneration and repair.

ADD DESCRIPTION OF LOCAL/REGIONAL CONNECTIONS TO FSHD CLINICAL CARE AND RESEARCH; E.G. HOSPITALS THAT HAVE MUSCULAR DYSTROPHY CLINICS, RESEARCH LABS, BIOTECHS, AS WELL AS LOCAL FUNDRAISING EVENTS.

I look forward to working with you and your team to further these important efforts.

Sincerely,

NAME

If World FSHD Day is declared and observed in my community, how do I share this news?

Tell local media and social media influencers about it.
Facebook Suggestions
- CITY/STATE/COUNTRY has proclaimed June 20^th official FSHD Awareness Day in honor of all the families in our community who live with Facioscapulohumeral muscular dystrophy. Thank you [name of official] for your support! #WorldFSHDDay
- Today is #WorldFSHDDay! To unite our community & raise awareness, CITY/STATE/COUNTRY has proclaimed June 20^th the official FSHD Awareness Day!
Twitter Suggestions
- DYK #FSHD affects 870K people worldwide? CITY/STATE/COUNTRY has named 6/20 official FSHD Awareness Day #WorldFSHDDay!
- Today is #WorldFSHDDay! Thanks to CITY/STATE/COUNTRY for making this official FSHD Awareness Day!

Download the entire World FSHD Day Toolkit

Check out our Social Media Graphics